How to Evaluate Roofing Companies


Roofing Companies often provide other services, such as window repair and replacement. This allows homeowners to protect their homes from the elements while saving money on energy costs.Roofing

A good company will have high gross profit margins. This means they make more money than they spend on operating expenses and promotion.

A roofing company with more experience is generally considered more trustworthy than a newer one. This is because a company with more years in business has had time to develop sustainable practices and to gain market recognition.

Many roofers who are experienced will also have a track record of customer service, which is vital in the roofing industry. This is especially important in a digital world where reviews are so influential. A newer roofing company may not have the benefit of having reviews from happy customers to sway prospective clients.

When choosing a roofing contractor, it is important to check their legal name and insurance coverage. A roofing company that is established as a separate business entity with the initials LLC will have protection from personal liability in case of any lawsuits or debts. Additionally, a roofing company that has a unique brand name and a website will have taken some effort to build a solid online presence, which signals they are invested in the longevity of their business.

It is also important to look at how long the roofing company has been in business locally. It is common for local roofing companies to have been in the area for over 20 years. However, when a company is just starting out in a region, there may be gaps in knowledge and understanding of regional issues that can cost them in the future.

New roofing businesses can find success by focusing on marketing in their target area. A strong website, social media presence and digital advertising can all lead to new clients. Additionally, door-to-door salesmanship can work as a good first step to attract new customers.

Once a roofing company has a few contracts under their belt, they should consider investing in office staff and equipment. Office tasks such as answering phones, organizing inventory and data entry can be a lot of work for a solo roofer, so hiring a dedicated employee is a smart move. Additionally, allowing an enthusiastic freelancer to help with the clerical work can be a great way to give younger family members (or neighbors!) some paid business experience.


Roofing certifications are a way for roofing companies to show that they have the knowledge and experience needed to perform quality work. They often involve taking advanced training programs and passing exams. Moreover, certifications show that roofing contractors are up-to-date on the latest technology and practices. This helps them improve productivity and serve their customers better. They also help them build strong relationships with their suppliers and manufacturers.

Several states require a state license to work as a roofer. This may include requirements for passing a trade exam or registering with the local licensing board. Some states require that a roofer carry workers’ compensation insurance and liability insurance.

Other states, such as Oregon, only require that a roofing contractor be licensed by the Construction Contractors Board. There are three types of roofing licenses: Residential (limited), Commercial/Industrial, and Residential and Commercial/Industrial.

Besides being licensed, the roofing company should have ISO 9001 certification, which is one of the most widely recognized and trusted quality system standards. Having this certificate is an excellent indication that a roofing contractor follows a strict set of quality control measures to ensure that all products and services provided to customers are of high quality.

A roofing company should have a commercial insurance policy that includes general liability, workers’ compensation, and property damage. This will protect you from any damage caused by the roofing company during a project. In addition, a commercial insurance policy will allow the roofer to provide a warranty on their work.

Many home buyers will request a roof certification before buying a house. This will give them peace of mind that the roof is in good condition and will not need replacing anytime soon. It is also a great way to increase the value of a home, and will make it easier for the buyer to qualify for a loan. Moreover, it will make the process of selling the home much faster and smoother.


The reputation of a roofing company is important for ensuring that you get high-quality work and service. A great way to evaluate a roofer’s reputation is to check out their business description on their website and social media. A good business description reveals unique details about the company and highlights the owner’s name and top-level employees who represent the business in public. This is important because it helps potential customers connect with the company and establish a level of trust.

It’s also important to pay attention to customer reviews of roofing companies. A roofing company with bad reviews is a red flag that they may be untrustworthy or dishonest. A reputable roofer will have many positive reviews from previous customers. It’s important to look for specific ratings for things like quality of work, communication with the customer, and timeliness of the project.

A good roofing company will also have a strong marketing strategy to help spread the word about their services. This can include a well-designed website, branded email blasts, and social media profiles that highlight the work they do. They will also have a presence on local listings and review sites.

Many roofing businesses fail because they cling to traditional sales approaches that don’t resonate with modern homeowners. Cold calling and door-to-door canvassing can be incredibly time-consuming, so it’s important for roofing companies to invest in a modern sales experience that engages with customers through digital channels.

The best roofing companies will also have insurance to protect themselves and their clients. This includes general liability insurance to cover damage and injury to others, workers’ compensation for injuries to employees, and equipment and vehicle coverage to ensure that the company can continue to operate in case of an accident.

It’s also important to choose a roofing contractor that strives for longevity and will be around to support their customers after the job is completed. Many roofing contractors who don’t have a long track record of success will simply close shop and disappear, leaving their customers without a solution for any issues with their roofs.

Customer Service

When it comes to customer service, a roofing company should be able to answer questions and solve problems as quickly as possible. Whether they are dealing with insurance claims, roof repairs or inspections for real estate companies, customers should be able to communicate with the company via email or phone. In addition, the company should have a system for tracking team performance based on customer feedback. This helps them identify areas of improvement and reward employees who deliver a superior experience.

When choosing a roofing company, check out their online reviews and look for those with multiple positive reviews. Also, see if they have a verified Google My Business page. Google reviews are valuable for a roofing contractor because they show up in search results, and they can help boost the local map-pack rankings of their website.

You should also pay attention to the quality of customer service after a job is completed. Poor customer service is a sure sign of a failing roofing company. They may be unorganized and lack leadership, or they may charge for extras without explaining them to the client beforehand.

A good roofing company should provide a free estimate, answer any questions and address any concerns in an expedient manner. In addition, they should offer a warranty for the work and products they install. A great roofing company will provide a comprehensive service that includes everything from inspections to the installation of new insulation, shingles and skylights.

Another way to find a good roofing company is to ask for references or testimonials from their clients. Depending on the roofing company, this can be in the form of letters or videos. You can also ask for examples of how they’ve handled previous projects and what their return on investment was.

Lastly, a roofing company should be licensed and insured. If they are not, it is best to avoid them altogether. Moreover, you should always read your local laws to ensure that you’re not getting scammed by an unlicensed roofer.